The name of the company, Pitch110, has a double meaning. It is specific to public relations and specific to Alexandre as an individual.

Pitch110, from a public relations perspective, refers to giving 110% on every pitch to a reporter, for every client, in order to receive the best possible PR results. This starts by clearly defining the client's PR objectives, then proceeding with goals to successfully achieve the objectives. Once objectives and goals are set, Pitch110 implements the Public Relations plan with 110% drive and dedication.

Pitch110, from a personal perspective, refers to giving 110% on the pitch. The pitch is what the English call a futbol or soccer field. An avid soccer player, Ali started playing soccer when she was 4 years old and has never stopped. Right-footed, she prefers to play left midfield or left wing, where her shot with her left is stronger than the right. This was achieved through plenty of practice and dedication. If you are ever in Boulder on a Sunday, come cheer her on...she'll be the one playing 110% on the pitch.